The University of Piura in Lima, Peru, hosted the series of conferences and workshops Settings, Tools and Techniques of Communication on the Web this past June. It focused on “Web 2.0” (blogs, Twitter, social network websites) in relationship to print news and advertisement. Its main concern was to predict the news writing of the future and find effective ways to adapt journalism to the novel ways of news consumption. If people are cosuming their news differently, their production must also inevitably change: how to take advantage of the changes that occur “naturally” and the ones that one can create or exacerbate?
In a way the conference signals, or encourages, a move of journalism into marketing savvy, holding talks on how to best place an article for search engine purposes, along with making the writing more hypertextual and accompanied by videos and images.
Other lectures covered Google Reader, aggregators, microblogging, widgets and lifestreaming (all un-translated – unstranslatable? – words).
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